I’m Maria. Designer since... well, all my life.

Now Senior Product Designer, background in Brand and Communication.

10+ years in product teams, B2B, AdTech and logistics.

ICF coach-to-be. Based in Belgrade, Serbia.

Balance good UX, systems thinking, speed, and business goals
with good vibes

Direct Pro campaign selection redesign: the previous dashboard leads to a new campaign chooser with filters and campaign cards

Yandex DirectProduct designAdTechDesktop

Helping advertisers find the right campaign

My role: Led redesign and cross-functional alignment of the campaign selection flow, covering 30+ ad types. Built a fully functional prototype using AI and validated it through usability testing.

Yandex DirectProduct designE-commerceDesktopMobile app

Simplifying campaign setup for e-commerce businesses.

My role: Simplified campaign setup for small and medium-sized e-commerce businesses. Validated the design through user testing with AI-built prototypes populated with each participant’s own products and content.

Yango Ads SpaceDesktopB2BProduct design

Advertising platform, designed from launch to scale.

My role: Designed and launched Yango Ads Space, owning UX/UI across the product. The platform’s revenue grew ×2.6 YoY in 2025. Simplified campaign setup and launch as part of a broader cross-functional initiative that increased target-segment revenue by 30%.

Yango Retail MediaDesktopB2BProduct design

Turning retailers’ audiences and advertising inventory into a new opportunity.

My role: Designed and launched Yango Retail Media, enabling enterprise retailers to monetize audiences and ad inventory. From Q1 to Q4 2025, quarterly active advertisers grew ×5, while quarterly ad turnover grew ×3.7.

Yandex Ads App BoostDesktopB2BProduct design

Bringing app analytics and monetization together in one experience.

My role: Launched Yandex Ads App Boost, unifying app analytics and monetization services through shared information architecture and navigation. Redesigned onboarding; registration-to-monetization conversion increased from 11% to 17%.

RouteQBrandWeb designLogistics

Making complex logistics clear, across every touchpoint.

My role: Owned all brand and communication design as the sole designer, from websites and campaign landing pages to exhibition stands, presentations, and merchandise. Translated complex logistics processes into clear diagrams, presentations and explainers. Launched a website in three months with marketing and engineering, and independently built landing pages.

Admind / Hitachi Energy — project imagery

Admind / Hitachi EnergyBrand implementationGuidelines

Bringing a new global identity into everyday use.

My role: Developed concepts for four major projects; two were selected for implementation. Created product and packaging branding guidelines for Hitachi Energy. Designed and oversaw the adaptation of corporate brand assets from Hitachi Power Grids to the new Hitachi Energy identity.

KonturLogoBrand platformVisual identity

A shared identity for a family of 50+ digital services.

My role: Designed Kontur’s new logo and co-created its brand platform and visual identity system, improving consistency across 50+ digital services. Art-directed and designed campaigns across digital, print, merchandise, and video. Created a brand system and online guidelines used by 1K people monthly.

LeetoBrandMotionUI design

Nimble brand for Czech online-cashier.

My role: Logo concept and design, brand and marketing assets, key visuals, logo animations, UI redesign. Created Leeto’s logo, visual identity, and launch campaign assets for the Czech market in three weeks, and adapted the product UI to the new brand.

Meet the bird ↗

Birdie begins to live

This creature was invented not like a static sign but as a nimble character. She can fly over the logo, stand next to, or sit on. Her legs repeat the shape of the letter L in wording.

Various situations in UX are accompanied by a supporting and encouraging birdie. She’s sad when something has gone wrong, jumping for celebrating completion, flying during processing, and gives you a coin when you successfully have sent a bill to a tax office.

BookArt directionIllustration

Mind-altering illustrated books for kids about entrepreneurship.

My role: Art-direction of book design and illustrations. Art-directed an illustrated book for kids about entrepreneurship with 62 illustrators and writers. Published 5,000 copies in 2020.

MiroWeb designIndependent concept

Test task for Miro — redesign the main page.

My role: Self-initiative task and test task for a Miro Brand Design Lead opening.

Kontur headquarters — yellow meeting room

Kontur headquartersArt directionInteriorsWayfinding

Mindful indoors office navigation and an interior project.

My role: Design consultant on the interior project of Kontur’s headquarters, overseeing implementation and designing navigation. Selected an architecture studio and oversaw implementation. The project won a Best Office Award in 2017.

MY STORY

It’s my way

I was born and raised in a family of designers. Been working the graphic design fields ever since I could hold a mouse.

My additional projects: two kids (9 & 11 y.o.), hamster and enjoying to study ICF coaching program.

Yandex Direct · Belgrade · Hybrid: Product Designer · 2026–present
Yango Ads · Belgrade · Hybrid: Senior Product Designer · End-to-end design ownership · 2023–2026
RouteQ / Yandex · Sochi & Belgrade: Brand & Communication Designer · 2022–2023
Admind (Krakow, Poland) · Remote: Senior Graphic Designer · 2021
Kontur · Ekatrinburg · Office & Hybrid: Design & Leadership · 2010–2021
Nobody cares, too far